We recently took the kids to Disney for my birthday. Doing so kept the arguments about who’s birthday we should go on to a minimum, but I digress. Upon arriving we discovered Disney gives patrons a button to wear proclaiming to the world it’s your birthday. I put the button on and promptly forgot about it. A short while later, a Disney cast member wished me happy birthday. Then random strangers did the same. It felt nice so I started wishing others with the button a happy birthday.
Now, to pull it all together for you;
- a simple idea (wishing people a happy birthday if they have a special pin on will make them feel welcome and enjoy their stay)
- a little training (if you see someone with the pin, wish them happy birthday)
- some reinforcement (employees see management doing it)
Now you have a park full of employees wishing guests happy birthday. It catches on and the guests start wishing each other happy birthday. People are happy, enjoying their stay. Therefore they are likely to spend more money while at the park. More money, more profit … well, you see where we’re headed.
Sometimes a small idea can have big results.
Posted under Podcasts
This post was written by tkrabec on January 22, 2009
